India has 350 mn online transacting users, will double by 2030
Bengaluru, Dec 14: India currently has around 350 million online transacting users across e-commerce, shopping, travel and hospitality, and OTT and the number is set to double by 2030, a new report showed on Wednesday.
There are about 40-45 million mature users who spend a considerable share of their wallet online (more than 50 per cent).
"We expect online transactors to become 2X by 2030, with mature users being the faster-growing cohort," said Mukesh Kumar, Engagement Manager, Redseer Strategy Consultants.
"We also estimate that these mature users would account for $400 billion online spending by 2030," he mentioned.
At 780 million, India is home to the second-largest Internet user base in the world, which is more than 2 times of the US populatio...