Srinagar, Feb 26: V-Mart has unveiled its Holi Collection, bringing runway-inspired fashion to stores at highly accessible prices, with styles starting from just ₹99. Designed for Gen Z, modern families and kids, the collection blends global trends with breathable, summer-friendly comfort.
A statement said that this season’s palette reflects a mood of soft optimism and bold self-expression, featuring oversized playful florals, tropical botanicals and soothing pastels such as butter yellow, powder blue, lilac haze and peach blush, balanced with brighter tones like coral, aqua and tangerine. Relaxed tailoring, airy silhouettes, resort-core vibes, statement co-ord sets, utility elements and boho–Indo fusion accents define the collection, making it suitable for everyday wear as well as festive occasions.
The women’s range includes an ethnic-inspired edit with salwar suit sets, festive-ready dresses, flowy palazzos and Indo-western fusion pieces ideal for family gatherings and celebrations. The men’s collection focuses on smart-casual shirts, relaxed denims, utility trousers, chinos and summer-ready bottoms, while the kids’ line features playful prints, vibrant colours and comfortable silhouettes for school, outings and festive wear.
Bottom wear takes centre stage this season, with relaxed and wide-leg denims, cargo pants, utility trousers, flowy palazzos, Korean pants, four-way stretch pants, joggers and breezy shorts designed for ease of movement and comfort. These are complemented by over 25,000 options across tops, tees, shirts, dresses and festive silhouettes, allowing shoppers to mix and match looks for vacations, brunches, office wear and celebrations.
Staying aligned with its value-driven philosophy, V-Mart has kept the collection affordable for Indian households, reinforcing its “Fashion hai Fit, Price Superhit” positioning. Adding to the festive appeal, the retailer is offering special Holi deals, including a Cello insulated water jug or an iron at ₹149 on purchases of ₹1,199, and a pressure cooker at ₹149 on purchases of ₹3,999.
Customers can explore the Holi Collection and avail the festive offers at their nearest V-Mart store.
