Khyber Cement has signed a Memorandum of Understanding with Red FM 93.5 to become the Title Sponsor of the Red Premier League 2026.
This partnership, as per a statement, further reinforces the company’s ongoing association with sports and youth-focused initiatives across Jammu & Kashmir.
The collaboration unites Khyber Cement and Red FM behind a shared platform designed to give emerging cricketers a competitive environment to showcase their abilities and gain broader visibility. Supported by Red FM’s extensive regional reach, the tournament aims to spotlight top local cricketing talent.
The MOU was officially signed by Wasim Ahmed Khan, Chief Sales & Customer Relations, Khyber Cement, and Abrar Zargar, Cluster Programming Head, J&K Red FM, marking the formal kick-off of the 2026 edition. This alliance builds on Khyber Cement’s long-standing support for regional sports, including its previous title sponsorship of the Kashmir Super League.
“Cement is the business of building foundations, and we believe our community initiatives should create foundations for lasting opportunity. The Red Premier League provides young cricketers with a structured platform to compete, develop and gain visibility, this partnership reflects Khyber Cement’s continued commitment to sport as a meaningful pathway for the youth of Jammu & Kashmir.” said Umar Tramboo, Director Corporate & Strategy, Khyber
Cement Echoing this vision, Wasim Ahmed Khan, Chief Sales & Customer Relations, added: “Our association with the Red Premier League began with its inaugural season, when we came forward to support a platform with the potential to bring local talent into the spotlight.
