Panaji, Nov 22: The Netflix stall at the 56th International Film Festival of India (IFFI) at Panaji in Goa remains the most frequented one by the visitors, mostly youth. Netflix, a leading streaming service that provides a wide variety of TV shows, movies, documentaries, and games for a monthly subscription fee, has over 30 crore paid memberships in over 190 countries. Social and Media Matters has collaborated with Netflix to set up a stall at IFFI 2025 to generate awareness among the people about using parental controls for streaming services like Netflix.
Talking to Greater Kashmir, Pratishta Arora of the Social and Media Matters said, “We are creating awareness among the people about how to use parental controls while using Netflix. We have created a number of fun games that help people remember how to lock a Netflix profile, how to check maturity ratings, and how to let children see age-appropriate content.”
She said that people using Netflix can set up a separate profile for children. “There is an option of a ‘kid profile,’” Pratishta said. She said that the volunteers at the Netflix awareness booth ‘Control, Shift, Empower’ provide information about Netflix and parental controls and the fun games like memory challenge help a user remember setting up parental controls. “We have been putting up this booth for the third year at IFFI,” Pratishta said. The Netflix booth at IFFI is popular among the visitors who enjoy playing these games and, in the process, understand and learn how to use controls on their Netflix accounts. Amitabh Kumar of Social and Media Matters told Greater Kashmir that they get a diverse crowd who, by way of having fun at the booth while engaging in gaming and quizzes, understand age-appropriate content and how to have parental control.
“The moviegoers then go on to spread it further,” he said. At IFFI 2025, 124 new film creators from all over the country and abroad are showcasing their talent to the world through their content production and storytelling. Many of them have set their eyes on leading streaming services like Netflix, Amazon Prime, and Jio Hotstar. A total of 270 films from 81 countries will be screened during IFFI 2025, with Japan being the country of focus this year. IFFI 2025 celebrates the theme ‘Convergence of Creativity and Technology’, and this year, for the first time, IFFI includes an AI Hackathon, encouraging filmmakers to use AI for content development and filmmaking. This year’s IFFI also has another new addition – the largest-ever WAVES Film Bazaar, positioning IFFI at the forefront of creativity, technology, and industry innovation. Started in 1952, IFFI cAontinues to be South Asia’s oldest and largest celebration of cinema.
Jointly hosted by the National Film Development Corporation (NFDC), Ministry of Information and Broadcasting, Government of India, the Entertainment Society of Goa (ESG), and the State Government of Goa, the festival has grown into a global cinematic powerhouse over the years. The festival also witnesses restored classics, while filmmakers also come up with their bold experiments.
Attending the festival is particularly rewarding for those interested in pursuing filmmaking as a profession. It provides an opportunity for first-timers to share space with legendary maestros.
IFFI provides international competitions, cultural showcases, masterclasses, tributes, and the high-energy WAVES Film Bazaar, providing an opportunity for ideas, deals, and collaborations to take flight. IFFI 2025 coincides with 50 years of the National Film Development Corporation (NFDC) of India. Being staged against Goa’s stunning coastal backdrop, IFFI 2025 will conclude on November 28.
