Srinagar, June 14: Himalayan Automobiles, an authorised dealer of Tata Motors, launched the all-new Altroz in Kashmir on Saturday, with prices starting at Rs 6.89 lakh.
The unveiling event was attended by Member of Parliament (Lok Sabha) Aga Ruhullah along with Managing Director Ghulam Mohammad Beigh, Junaid Beigh, General Manager Irfan Javaid, General Manager Services Nadeem Bakshi, Sales Manager Irshad, and Marketing Manager Arif Masoodi.
The all-new Altroz introduces a refreshed design, luxurious interiors, and advanced features, marking a new standard in the premium hatchback segment. Built on the pillars of premium design, safety, innovation, and performance, the vehicle aims to transform everyday drives into refined experiences.
With enhancements like flush door handles, Infinity connected LED tail lamps, Luminate LED headlamps with integrated DRLs, and a striking 3D front grille, the exterior design lends a bold and sophisticated road presence. Inside, the Altroz features lounge-style rear seats with improved thigh support, a soft-touch Grand Prestigia dashboard, ambient lighting, and a spacious layout that offers a plush cabin experience.
Renowned as the first and only hatchback in its segment with a 5-star GNCAP safety rating, the Altroz continues to set benchmarks in automotive safety. The updated model further raises the bar by offering multiple powertrain options, including petrol, the segment’s only diesel, and Tata’s iCNG twin-cylinder technology.
