Srinagar, Aug 05: After protein powders and weight-loss pills, the next big trend in wellness is personalised gut health solutions. With almost every function in the body linked to the gut and its metabolic activity, people are now seeking more targeted approaches. This shift has led to a boom in gut-focused brands offering tailored, actionable plans—moving away from the old one-size-fits-all methods.
Probiotic drinks are no longer the only option. Today’s gut health products are more advanced, combining multi-strain probiotics, prebiotics, enzymes, and botanicals that claim to support not just digestion, but also immunity, brain function, and even skin health.
“Today’s health-conscious individuals aren’t content with multivitamins and healthy diets. They want data-driven, personalised solutions. Gut health is one of the most natural ways to support overall well-being,” said Mukul Shah, founder of Guttify, an Ayurveda-inspired brand offering at-home gut testing kits and dietary guidance.
The gut microbiome — a diverse community of microbes in our digestive system — does much more than just aid digestion. It’s closely connected to our immune system, mood, metabolism, and even skin health. “A healthy, balanced gut is now widely viewed as the cornerstone of overall well-being — and consumers are taking notice,” said Shah.
A healthy gut is increasingly being linked to stronger immunity, better digestion, sharper mental clarity, and even protection against chronic diseases,” said Dr. Vikas Jindal, consultant in gastroenterology at CK Birla Hospital, Delhi. “People are now more focused on prevention. With stress, poor eating habits, and antibiotic overuse disrupting gut bacteria, specialised gut-support products are becoming more mainstream,” he added.
For individuals dealing with issues like IBS or lactose intolerance, these targeted formulations can help manage symptoms and may lower the risk of metabolic or autoimmune conditions over time, Dr. Jindal noted.
The future of gut health lies in personalisation. “Instead of generic probiotics, brands now offer customised solutions based on individual microbiome analysis,” said Shah. Consumers send stool samples to labs, and in return receive personalised supplement plans and apps to track their progress.
Platforms like BugSpeaks use advanced sequencing technology to map gut flora and identify imbalances linked to over 20 health conditions. “These tests transform raw data into actionable advice — from tailored probiotics to diet and lifestyle guidance,” said Dr. Dhar.
