Srinagar, Mar 23: Samsung has introduced ‘Galaxy Forever’, a new ownership model aimed at making its flagship smartphones more accessible to consumers in India.
The programme allows customers to use premium devices such as the Galaxy S26 Ultra and Galaxy S26 Plus by paying only 50 percent of the cost through 12 no-cost EMIs, with an assured buyback option after one year.
Under the scheme, buyers can choose from three options after 12 months—return the device with no questions asked, retain it by paying the remaining 50 percent, or upgrade to a newer Galaxy flagship model.
Samsung said the initiative is designed to cater to the growing demand for premium smartphones while easing the financial burden on consumers. The programme is powered by Samsung Care+ and offers flexibility across payment modes, including credit cards and Samsung Finance+.
Customers opting for credit card payments can either return the device and receive the assured 50 percent buyback value or continue using it by paying the remaining amount through another 12-month no-cost EMI plan.
For those choosing Samsung Finance+, the company said the process is simplified, allowing customers to upgrade easily to the next flagship device or retain their current phone by completing the balance payment as per plan terms.
Samsung Finance+ has been positioned as a financial inclusion tool, enabling easy access to credit with minimal documentation and faster approvals.
The ‘Galaxy Forever’ programme is available through Samsung’s official website and more than 1,500 Samsung Experience Stores across the country.
