Athwas Retail and Athwas Hyundai, flagship ventures of IA Multi Ventures (P) Ltd., have been announced as the Title Sponsors of the Jammu & Kashmir Premier League (JKPL) Season 3.
The partnership, as per a statement, was formally announced during a signing ceremony attended by Managing Director Irfaan Guju and Joint Managing Director & CEO Arshad Guju of IA Multi Ventures (P) Ltd., along with JKPL Chairman Marouf Abdullah, President Zeeshan Ahmad Bhat, Secretary Suhaib Altaf, and other senior representatives from both organisations.
This collaboration marks the beginning of a strategic partnership dedicated to strengthening the sporting ecosystem in Jammu & Kashmir by nurturing emerging cricketing talent, promoting youth participation, and fostering a culture of discipline, excellence, and sportsmanship.
