Banihal, June 25: In a unique beautification initiative aimed at enhancing the visual appeal of the Banihal and promoting tourism, Member of Legislative Assembly (MLA) Banihal, Sajjad Shaheen, inaugurated a large landmark sign displaying the word “BANIHAL” on a mountain slope overlooking the busy National Highway-44.
The giant white-lettered installation, inspired by the iconic Hollywood hillside sign, has been placed on the hill face to create a prominent identity marker for Banihal for travellers moving along the Jammu-Srinagar highway corridor.
The landmark structure, measuring around 100 feet in length and nearly 20 feet in height including its base, has been designed to withstand the challenging mountain weather conditions. The sign has been fabricated using durable steel material and equipped with an automatic lighting system to ensure visibility during night hours.
Speaking on the occasion, MLA Sajjad Shaheen said the idea was inspired by the world-famous Hollywood sign and was developed as part of efforts to improve the aesthetic appeal and tourism potential of the Banihal-Gool area.
“The concept came from the Hollywood landmark, and after detailed planning, designing and execution, the project has taken shape,” Shaheen said.
He said such initiatives would help create a distinct identity for Banihal and add to the experience of visitors travelling through the scenic highway route.
The hillside installation has drawn attention among locals and commuters, with the bold white letters standing out against the green mountain backdrop, giving Banihal a new visual landmark along NH-44.
