Kansai Nerolac Paints Limited (KNPL) has launched ‘Noor-e-Kashmir’, a digital series showcasing distinctive homes across Kashmir and highlighting their architecture, craftsmanship, design and the people behind them.
The series features 12 homes selected in collaboration with a renowned Kashmir-based architect for their individuality and character. It explores how traditional influences, local craftsmanship and contemporary design come together in Kashmiri homes.
Pravin Chaudhari, Managing Director, Kansai Nerolac Paints Limited, said Kashmir is an important market for the company, with distinct consumer preferences and an appreciation for colour, design and craftsmanship.
“‘Noor-e-Kashmir’ reflects our understanding of the market and our commitment to strengthening our connect with consumers, our dealer and contractor network in the region, while celebrating the distinctive character of Kashmiri homes,” he said.
Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited, said the series celebrates not only distinctive Kashmiri homes but also the people who bring them to life.
“Through this digital series, we want to bring forward the choices, stories and craftsmanship that give each home its unique character,” Naik said.
The episodes will be released across Kansai Nerolac’s digital platforms, led by YouTube. Contractors involved in the featured projects will be recognised as ‘Noor-e-Kashmir Contractors’ with badges and certificates.
The initiative will culminate in a ‘Noor-e-Kashmir Colour Book’ featuring the 12 homes, their colours, architectural details and design choices.
